Drive more free traffic to your website

Your website is a useful advertising and marketing tool for your business only if your target audience can find your website. The most significant amount of traffic to your website is going to come from major search engines like google, yahoo and bing also known as organic traffic.

This free traffic is keyword based and you do not pay for it and followings are some ways that you can use to drive more free traffic to your website.

Search Engine Optimization (SEO)

Major search engines like google, yahoo and bing are responsible for sending organic traffic to your website so it is imperative that your website in designed keeping SEO in mind. It is one thing to have your website which is search engine friendly but if is not listed as the top ten website your potential client is not going to find you. And one of the ways your website can reach the top ten is by having a higher page rank.

Page Rank

Page Rank is what search engines like google use to find out the importance of your website. It is measured on a scale of one to ten and each individual page of your website is given a rank and not the whole website. You can use Google Toolbar to find the page rank of your website.Two important criteria for high page ranking website in search engines are good quality content and backlinks.

Good Quality Content

Content is king when it comes to website. It can’t be emphasized enough but the content of your website is very important and needs to be well written with the keywords of your website in mind. You can use Google keyword Tool to search for keywords that people are using to look for website that are related to your website. You can then sprinkle those keywords throughout your website in the body, alt text for images and links. Providing relevant information that is updated regularly that other website wants to link to is a good way to increase your website page rank.

Backlinks

Backlinks are basically links from another website that is pointing or referring or coming from other website back to your website. They are also called inbound or incoming links. It is used as an indicator of the popularity of the website also known as link popularity and is used by some search engines as part of their algorithm.

How to get quality backlinks?

The quality of the backlinks are determined by the page rank of the website that is linking back to your website. The higher the page rank of the website that is linking back to your website the better for your page ranking.

• You can register your website with free web directories that has high page rank
• Trade your website link with other website with relevant interest
• Submit your website to social bookmarking sites
• Submit relevant videos to youtube and video distribution website like TubeMogul
• Write related articles and submit them to article directories

There are no short cuts when it comes to driving traffic to your website. You have to try out different ways and methods and see which one works for your website.