Consolidating a Brand Identity
Florigene
Florigene Pty Ltd is a publicly listed Australian research company that supplies genetically modified flowers to wholesalers around the world. When Florigene’s management decided to redesign their website, they used NETable to re-create their brand identity.
The Problem
Florigene needed a fresh, new site to promote its products to international wholesalers. The site needed to showcase flower samples whilst providing advanced functionality for its users. Florigene also wanted to keep their wholesaler information up-to-date.
The Solution
NETable took the following steps to meet their client’s needs head-on.
- Increased Florigene’s Brand Identity with an appropriate colour scheme to suit their logo
- Designed an attractive and unique website
- Showcased products and wholesalers
- Created printer-friendly versions of products
- Included search facilities for wholesalers
- Created an easy to maintain website
The Result
- Increased visitors by more than 1,000%
- Improved Search Engine Ranking
- Improved site maintenance
- Showcased special products
- Streamlined Brand Identity
