This very unique role of the homepage requires a different design and layout approach when creating and writing content. Generally, a homepage should display a good balance of pictures and text. The increasing importance of search engine optimisation (SEO) now encourages more text to be placed on the homepage than wholly graphics based designs.

Let’s take a look at some pointers to remember and take into consideration when deciding about homepage design.

1. Phone number or email for quick and easy contact
Probably the most important information on your site will be the contact details. You may or may not realise that most customers, even existing or long term customers would go to your website to find your phone numbers or email. Displaying it clearly on the homepage would save them the trouble of clicking through to the contact page to find it. The other benefit of this is that if a potential customer were to find your product or service interesting, there would be no cause for procrastination when the contact details is clearly displayed to them.

2. Clear navigation to all pages of the site
A site navigation strategy needs to be defined based on your website structure. The usual style is to have page navigation links horizontally on the top or vertically on the left. Some websites utilise both by placing the main navigation strip horizontally, followed by products or service listings with links to their respective pages on the left. The latter layout has some advantage in that it allows for viewers to easily click through to the various products or services offered from any page of the site.

3. Simple and to the point introduction
If your company name is not well known or if you are selling products or services that are not immediately recognisable, it a good idea to include a short introduction on the homepage of your site. Explain the purpose of your site, how you can help them and what makes you stand out. The use of keywords helps visitors and search engines alike know what you are offering and what your business is about.

4. Crisp and relevant graphics banner
As we are moving more swiftly on the Internet with the help of high broadband speeds and faster computers, graphic and multimedia rich websites are becoming a common theme. Images can intuitively communicate your sales pitch or message, and it has become a trend to use large horizontal banners that are made of several images that self rotate. Graphic banners add interest and helps bridge a connection between your audience and your product or service.

5. Promote key products and services
You don’t have to be a shopping site to display your products on the homepage. Showcasing products helps give the visitor a better understanding of how your product looks – the quality and uniqueness. If you sell a large range, don’t display all of them. The usual strategy is to show the most popular, top of the range and most economical. If your business is not product based, then a good idea would be to highlight testimonials and positive experiences of customers who have used your service.

6. Update regularly to show that something is always happening
No website would escape the punishment of bad SEO. A regularly updated website is vital to promote search engine crawlers to visit your website frequently, but more than that, it a key reason your visitors will keep coming back to your site too. Reflecting that your website is constantly updated on your homepage by displaying something new is a good way to do this. Different promotions, product highlights or the latest news items are all content that you can update your homepage with.

A sample of a good website utilising all the six points above.

Though these points are relevant to making a good homepage, every business is unique and so too their showcasing needs. A variation of the listed points should be used to address the target audiences’ needs. However, keeping a fresh and updated homepage ensures that your visitors know that you take your online identity seriously.

To answer this, we first have to ask ourselves what is it we need to do? Just a single task, or a list of tasks. Of course it is always better to get software that does the single task but includes a list of other capabilities too.

Let’s say we have a set of tasks we need to complete. We do some research, ask around and find software that does makes it easier. It suits our computer and current usage needs, so we download, install and start using it. Everything is perfect – we’re really excited, happy with it, no bugs so far, work is a lot easier, life’s good.

As time passes, we get bored with it. It no longer holds that much appeal, and the only time we look at it is when we need to do that task. Even then we find it too cumbersome and get out of using it. We need something new, need to replace it, why do we not find it interesting anymore?

The usual answer is we just stopped exploring – the software I mean. When we first downloaded it, we explored its various buttons, links, icons and functions. Then, we start using it and slowly get complacent with the most common or simple tasks. Soon, we forget all about the extra features that could have made life better, some that we were intending to use in the future.

A simple example is Microsoft Word. Most of us use it for writing documents, but not many people actually use it to create web pages. Yet it can do just that. If we have Microsoft Outlook installed, we can even use Word to write and send emails. Others use it as a simple designing tool for mockup brochures and catalogues. Then there is the labels with mail merge, calendars, banners and plenty more that can be created.

Exploring the full capabilities of software could increase its usefulness. Click a new button or two, find out what the various links open and try to set new challenges for ourself. Most come with a help section to encourage just that. Taking time to explore the tools we have will illicit new features and make a tiresome task an exciting one because we have something new to do it with.

What will we learn today? Nothing ventured, nothing gained. Go ahead, start exploring your software.

You may ask why?

The answer is simple. When your business is dependent on or caters to a domestic audience in a city or country, finding a solution provider from the same area is important. It would ensure that the audience needs are well understood since they know the “market”.

Local developers like us, Netable.com.au, a Web Development Melbourne firm, know what it takes to create a truly successful online presence. We don’t do “template jobs”. The most important process of our work flow is to understand YOU, your business needs and what your business needs to be successful online.

Being a Web Development Melbourne company, we know how to achieve success on the Internet. We provide a complete package of SEM and Web Design for you, each tailored to your specific needs.

A web development team is not just a service provider. We actually create your “Identity” on the Internet, for the vast billions of eyes that pry through the various search engines. As a Local, Melbourne Web Development Company, we understand and recognise the great many opportunities a Web presence can bring your business. The Web2.0 solutions created by us are based on structural simplicity to garner Visitor participation giving you better conversion and more ROI.

Choose a Solution provider that you are comfortable to communicate with, who understands your audience and how your local market works. Without these important points, your Development team, however effective they are, may not be able to deliver you success.

About us:

We are the leaders in providing any kind of web solution for all types of businesses or even for personal use. We have served thousands of clients and they are also satisfied with us. If you have an institution which will need an extranet connection, then feel free to discuss the problem and we will help you solve the problem. We provide services throughout Australia and many other parts of the world. To know more about us, you can visit our website or can contact or customer service which is available 24 hours a day.

These are the advantages that you can enjoy if you want to take help from us.

• We make it possible to exchange large data size by using the latest EDI (Electronic Data Interchange).
• We also help the business to share the files and catalogue with the traders and within the premises of the institutions.
• We provide training or short term courses to help the businesses to develop.
• We also help the businesses to share the new updates and important news by circulating the notice over the extranet network.

Working with us is fun as well as advantageous. Try our services and benefit for your business using the extranet network.

• Credit card terminal.
• Computer.
• Printer.
• Internet connection.

In Melbourne, we are the best merchant account solutions provider. We help the merchandise business in processing the credit or debit card payments made by the customers. Merchant account is used in both online and offline business. We are also called as third party processor in Australia. We help the business by providing the following merchant account services.

• We provide the latest version of the credit card terminal, which is electronically operated and holds 16 digits on the double line LCD.
• We process all type of credit card and credit card transactions.
• The transactions made through us are 100 % secure.
• We also provide wireless card terminals which is very useful for making or accepting instant payments anywhere and everywhere.

Today, having a merchant account is very important for the businesses. The introduction of the credit card system has revolutionised the entire monetary sectors and all businesses. After reading through this, if you still have some doubts then you can visit our website for more details. We provide the merchant account services after having a quick check on the background of the applicant.

Through the retail website, the retailer can easily market his products in the online market by adding the information and advertisement of the product and services. This is very important in order to gain a stand in the most competitive market to promote the online sales. We also design websites for the online businesses according to their business suitability and requirement. Our other services are:

• Web marketing solutions.
• Email marketing strategy.
• Ecommerce businesses.
• Web product management systems.
• Internet and intranet.

A retailer should build a retail website in order to promote the sales through the online services. It is a simple process which we give the online business as a solution. We use the latest technology and with the help of our qualified project managers and web developers, your retail business can easily obtain a complete website which is the main tool to reach the large audience around the world. Today, without having a website, the business cannot survive in the market. But by building a website, the sales increase and the business gets huge profit.

We suggest all the retail businesses to have a retail website in order to stand in the level of competition. Having a website is very beneficial for the businesses as there is no limit on the number of purchasers from all over the world. To make the retail business more effective, selling a unique product in the online market place will be beneficial. The retailers can also sell those products that have a great value in the recent market conditions. By doing so, the business productivity and sales can be increased. Every business, small or big, dreams of expanding the business and earning huge profits but it is not possible unless that business has a website.

If any business has a website, then the customers feel more reliable and convenient to make online purchases from that online business. Having a website for the business is almost mandatory, in Australia, due to the heavy competition in the market. In order to market the online products to the customers based far and wide, the businesses should have a strong website that influences the mind set of the people. If you have a retail business in Australia and are looking for ways to market the online products, then do not hesitate to come to us with your desires. We are read to help you to get a best retail website that can yield good profits for the business. Call or email us today.

The online businesses should be aware of the fraud and scam that distorts the smooth functioning of the online marketing strategy. Since all transactions are done through the online services, the website that they host should be secured so that they can maintain a good business in the market. Internet security enables the business to provide excellent services to the customers without any risk.

In Australia, we are identified as the best website developer or designer among hundreds of other companies. Our services have satisfied thousands of our valued clients in the country as well as around the world. We are always ready to provide flawless services to our customers in getting a website for their business. We provide the best internet security for the websites that, each transaction which is done through that particular website will be process through the Secure Socket Layers (SSL) via 128 bit encryption.

We specialise in providing the following services to our clients:

• Analytical measures: We handle the all the steps and measures to prevent the online business or website against the fraud and scams. Our team of experts carefully monitors the project and analyses the possibility of giving the best internet security for the online businesses.
• Implementation of the latest technology: We provide the latest security for the online business to protect them from various internet risks and threats. By protecting the website of the clients, we are adding the flawless services on the list of services that we have given to the clients.
• Trained professionals: The internet security is the main strategy to protect the computer systems and online business. Since all the online businesses are done through the internet, having a good internet security will prevent the online business from the scam and online frauds. We have a team of highly qualified and trained professionals that will help you the get the best internet security for your website ad online business. As we are experienced in this field, we know all the possibilities of the frauds and we mainly focus on protecting your business and website.
• Data encryption and password protection: We know that if any individual has an account on the internet, the user is provided with a user id and password. The account is protected with the password for which the account holder is the sole owner. Our services are exactly the same that every online marketer wants for their business. The data which is transmitted through the website is encrypted through the secure server so that your website gets the optimum protection from our side.
• Antivirus and firewall: We know that the online accounts and websites can be attacked by various viruses that spoils the computer and sytems. We provide with effective antivirus software with the website that will block any deceptive or dangerous virus to enter your website or network. Thus, the website and online account remains safe. We also monitor the firewall settings so that the unwanted program does not get installed, which comes from the internet. The customers also feel safe to access your website if it is free of the risks like, fraud, virus, scam, etc.

We combine high quality website designs with great functionality enabling you to obtain the maximum benefits from your promotional websites. Till recently, only bigger budgets were able to afford professional website designing by reputed firms but we have been able to change the situation with our top quality services which provide our clients with purpose-built websites according to the client’s requirements. All the websites are created by the website programmers and designers incorporating the latest technologies used in the field so that our clients are provided with all the advantages of these latest developments taking place in the industry. We realize the importance of an aptly designed website in making your website work in a promotional way benefitting your business.

We are proud of our unique systems for content management that enable us to stand out among the other organizations working in the same field.  This is an essential part of the website designing software used by us for aptly updating the contents on your website anytime. We have software for content managing system which is as easy too use as the Microsoft Word. You are provided with the required flexibility along with saving your money and time.

In general, our services are inclusive of:

• Content management systems
• Ecommerce sites
• A website that is database driven
• Professional designs of blogs and the,
• Static sites. Besides,
• Business consulting
• Database applications
• Intranet solutions
• SME solution
• Testing services
• Project management
• Mobile applications
• E-commerce solution
• Squeeze pages
• Domain name
• “News letter Opt-In”
• Services of website hosting
• E-mail marketing
• Article marketing
• Online marketing
• Paid advertising
• “Search Engine Optimization”
• Brand management and,
• Services for link building

You can contact us if you require any information regarding our products or services through our website. You will be provided with professional and friendly treatment by our professionals.

We provide you with complete support as far as the project of website development is concerned.

We recommend that you compare the top quality services offered by us with other services working in the same field. We assure you that you will be surprised to see how affordable our services are. The increase in the number of customers is a proof for the quality of our services.

The expansion of web development companies in Australia in the recent years has provided the companies with more options in specialising in the web application techniques. The responsibilities of a web development company are to develop the applications based on the websites using non design coding.

Australia is the centre of website development firms which are specialized in website design and customizing of the corporate website applications. The web development companies in Australia are specialized in several projects which include the sharing of multimedia, document management and the optimization of the web system. They are several companies who offer a wide variety of services which include the website hosting, software development and name for the domains.

But before you think about a website development company, it is essential to understand the expectation the customer has from a website development company. In countries like Australia where there is fierce completion, the client expects the firms to be innovative and to have newly upgraded technology. The companies are expected to be superior in non design coding, website designing, and creation of the website, development of the E commerce solutions and the software development. They should also be well versed in website development, graphics design, content development, designing, and configuration of the server and the designing of the interactive multimedia.

Our features:

We, one of the leading web developers in Australia, offer very good services with reasonable costs. Usually the developing the website is much higher. The clients will be able to find the advantages of our rate system by going through the portfolio. We have given lot of information regarding our website development and details regarding the past achievements and projects.

We offer an energetic and vibrant website with novel thinking and are fully aware of the search engine marketing. We offer additional services like

• flash website designing
• application installation
• E commerce website development
• B2B and B2C development
• Development of the portal and frequent preservation of websites.

Technologies we use:

The company offers several website development tools to make sure that our services are up to date and innovative. We have the Microsoft.NET and LAMB technologies for the development of the desktop applications and the website services. The company also offer modifications which are digital and the most user friendly editor like WYSIWYG. We are proud to say that the company make use of the frequently used programming languages which ranges from HTML to PHP. We also make use of ASP.net, CSS, JAVA, Flash and several other languages

We offer very cheap rates in hosting the Linux platform. We offer toll free numbers to make it convenient for the client.  In case of emergencies, the customer will be able to punch the respective numbers. In case of any change in the usage of devices and technologies, we will inform the clients immediately. It is only after the customer approves the changes, we will proceed with the changes. In the creation of websites, we make use of the skill of highly trained designers and developers in the industry.