Build-a-Bear Workshop

Build-a-Bear Workshop

Positive transformation and improved conversion

The Challenge

Build-a-Bear Workshop is a toy retailer with over 400 stores world wide. They sell more than just stuffed toys, they sell an experience where dreams (and stuffed animals) are made. Build-a-Bear Workshop had strict a brand style guide and message and we needed to present a solution that fit both. User shopping experience needed to be improved and Build-a-bear also has a large customer base so their website traffic demands were just as great.

The Solution

Strict Brand Guide

Friendship, trust, comfort and love is what the brand message aims to project. The design was centered around these qualities.

  • Clean, clear design with focus on reinforcing brand message
  • Design focused around bear cubby house, stitches, buttons and cloth which essentially make up the bears
Managed Magento Site

The website was built using the Magento for improved security and powerful ecommerce infrastructure.

  • Website maintenance for banners and sale items
  • Mobile responsive website
  • Product sorting by price and colour to increase conversion
  • Dynamic feed of new product pages for Google indexing
Westfield Shopping Product Integration

Netable custom built a Magento extension to integrate Build-a-Bear Worskshop products with Westfield Shopping Centre Website.

  • Daily automation of product list update on Westfield Shopping Centre
  • Real-time stock updates including On Sale items
  • Extended product exposure
Website Infrastructure

Growing website traffic required website infrastructure with more power. Our solutions was

  • Improved website loading speed using AWS Cloudfront
  • Better user experience and increase time on site
  • Regular cleaning and upgrade of Magento database to improve sustainability
Mailchimp EDMs

The Build-a-Bear Workshop website is integrated with Mailchimp.

  • Automated subscription and un-subscription process
  • Designed responsive EDMs in mailchimp and send monthly promotions
  • Segmented large volume list with over 150,000 active subscribers
Intelligent store locator

Build-a-Bear Workshop has retail stores throughout Australia. Our solution

  • Easy to use store locator with Google map markers
  • Users geo location tracked to display closest store
  • Store operating hours and phone number displayed for easy contact with the store

We have used Netable’s services for over 5 years. They have always been fast, efficient and flexible with our daily requirements, while at the same time constantly presenting the latest and greatest opportunities to continue the growth momentum of our website visitation and sales. I would definitely highly recommend Suraj, Priya, and their entire team for your IT/Website solutions.

– Gavin Port, Chief Executive Bear/Director, Build-a-Bear Workshop –

Results

Provide support and discuss opportunities towards continuous growth

Sales conversion
Increased sales across all platforms – online, mobile and in-store.
brand experience
User centric design reinforcing the brand experience
fast loading
Diversified search keywords for organic ranking
westfield integration
Magento extension to integrate products with westfield shopping center

Results

Provide support and discuss opportunities towards continuous growth

Sales conversion
Increased sales across all platforms – online, mobile and in-store.
brand experience
User centric design reinforcing the brand experience
fast loading
Diversified search keywords for organic ranking
westfield integration
Magento extension to integrate products with westfield shopping center