NETable’s most recent website launch, GCS Machinery (www.gcsmachinery.com.au) is a new and used machinery trader in Dandenong. The website was designed using SEO friendly methods, using DIV tags, dynamic meta tags and friendly-URL. It also includes a tailor-made Content Management System for administering products.

Why use SEO friendly methods for website development?

Website is designed using DIV tags only
Developing websites using DIV tags produces much cleaner code compared with the traditional TABLE based website. Hence allowing search engine crawlers to reach and index contents easily.

Dynamic TITLE, KEYWORD and DESCRIPTION meta tags.
Each page on the website has a unique TITLE, KEYWORD and DESCRIPTION tags. These meta tags allows search engines to easily differentiate one page from the other. They also help in indexing pages for these title and keywords.

Search Engine friendly URL
Most dynamic pages have query strings passed in the URL (Uniform Resource Locator). Query strings are texts that you see after a question mark, and sometimes include a jumble of characters. An example would be www.mydomain.com?id=25&name=mycompany. Clean URL would have no query strings attached an example would be www.mydomain.com/mycompany, this allows higher ranking of the pages in organic searches for relevant products/content.

Is a tailor-made Content Management System (CMS) necessary?
In today’s date, CMS have gained in importance. Website administrators have realised the importance of keeping their site updated in real-time. They are now demanding that they be able to update their own website as soon as inventory or stocks are updated. However, using existing CMS, though they do cut-down the cost of developing the site, just means that they have to spend more of their valuable time learning to use the system. It usually comes with more features than required, too complicated for beginners with no programming background and there are chances of accidentally deleting everything. To address this issue, we have developed a custom CMS just for the use of GCS Machinery. The client only sees features that would be used for their site, and able to accomplish product management quickly and easily. It took about 10 minutes to get familiar and they were updating their site on their own.

visit www.gcsmachinery.com.au