A web portal brings together vast data and information from various sources to multiple users in an effective manner. In other words, it is an online directory listing information from individuals or businesses that can be accessed by other individuals or businesses. An example would be Yellow Pages directory or the Seek employment site.
Portals can become a lead generation strategy for businesses by reaching out to other retailers (B2B) and consumers (B2C). It can also bring together groups and communities through social networking. Knowledge base sites like wiki or file sharing sites like YouTube encourage information sharing between users in a constructive and structured manner.
The uses of web portals are to
- manage content, information and users
- advertise and market products and services
- build community and social networks
Web portal development
Netable has developed web portals for various industries in both B2B and B2C capacities. They include browse and search of listings, member registration for portal interaction as well as portal administration facilities.
B2B Web Portal
Marketplace.com.au promotes Australian businesses on the Internet both locally and overseas. The site allows businesses to list themselves and showcase their products with photos and descriptions to be searched and viewed by visitors to the site. Members have personalised site inbox to enable efficient enquiry tracking and communication. As an added feature, the site offers sales lead listings and trade alerts that visitors can subscribe to. Marketplace design has been implemented using the new web 2.0 style and is very search engine friendly.
Automotive Listing Web Portal
BuyCar.com.au is a web portal for dealers and private owners to list cars for sale. Interested buyers could contact car owners or dealers via the enquiry forms on the site in a registration free process while still maintaining the anonymity of the seller. The site also has a listing of car parts and businesses to promote itself as a complete package for the automotive experience.