If you want your business to be relevant to the audience, the business needs to be present wherever the potential customers are. If a business does not have a mobile website, it is a huge opportunity lost.
Just to put it in perspective, here are some interesting statistics about the Australian mobile market (as of 2015)
- Australia has the 9th largest mobile subscriptions in the world (19 million in 2015)
- 89% of Australians own a smartphone
- 70% of Australians go online with a mobile phone
- 51% of Australians are happy to receive offers on their mobile device from brands they like
- 9 million Aussies access facebook everyday via a mobile phone
Source: ACMA Australian Digital Lives Report 2014
Around 5 years ago, businesses choose not to invest into building a separate website for mobile phones. But in the last 2 years, things have changed massively. Brands who have chosen to go ahead in setting up their mobile website, have witnessed immediate increase in sales.
For businesses, there are additional benefits of having a mobile website. It helps in improving Search Engine Optimisation (SEO). Google recently released a new mobile friendly ranking algorithm. This algorithm ranks mobile websites higher in search results. So if a business does not have a mobile friendly website, it may not show up among the ranked pages of search results. For a business, this could be a lost opportunity.
To ensure your business has a great mobile website, a compelling User Interface design (UI) and a persuasive User Experience (UX) is all you need. While UI is about story-telling with well implicated designs and page layout, UX is all about how a page visitor can experience these stories. Now the UI & UX of a normal website differ from that of a mobile website. For a mobile website, it is important the content is optimised. Since the dimensions of the screen of a phone and a computer are different, the corresponding changes also have to be made to the website. These include images, menus, speed and functionality of the website. Recently, even Google had to change its font to optimise its logo for mobiles.
Contact us today for a consultation & tips on how to optimise your business mobile website.