As the second most visited website on the Internet, and with more than a billion users, Facebook is without a question one of the most powerful marketing tools today.
There are two ways to advertise on Facebook:
a) Paid ads
These advertisements are strategically placed in Facebook to capture your audience. They include domain ads, multi-product ads, offer ads, video ads, lead ads, and more. If you want to get people to visit your website, purchase a product, download your app, or like your page, these are usually the ads to go for.
b) Post Boosts
When you boost a post, you are advertising an existing organic post on your Facebook page. You have very limited targeting abilities when using this as compared to paid ads, but it is still recommended as a tool for engagement with your existing Page fans. Such engagement is useful because you can test what type of content your audience likes, what could help your future campaigns, and would could increase conversions and results.
So, are Facebook ads good for my business?
There are many advantages to Facebook advertising, and here are some of them:
Globally, Facebook now has over 2 billion monthly active users. Even if you’re not interested in international market, about 60 percent of Australians are active users on Facebook, and half the country’s population are logging on at least once a day.
In other words, approximately 6 in 10 Australians use Facebook, and 1 in 2 check it on a daily basis.
Reaching a lot of people is great, but reaching the right people is even better.
Facebook allows you to select your audience and you can go broad and general, or narrow and specific. How specific? You can go by age, income, gender, location, or even interests. For example, you can target parents of young children who are looking for a good quality air conditioning unit in preparation for the upcoming summer in Melbourne.
You can even choose to target people who have bought from you, who are currently buying from you, or those who have never heard of you.
Gone are the days when effective advertising only comes with a big dollar sign.
Facebook allows you to have control over your budget for each campaign. You can spend as low as $5 a day or as much as $1,000 per campaign – it’s all up to you.
This is one of the best parts.
10 to 15 years ago, if you ran an advert on TV, radio or even online, you wouldn’t really have any idea how it was being received in real time.
Now, social media enables you to monitor your ad performance from the moment you set the campaign live.
Monitoring your Facebook ad campaigns in real-time enables you to know whether or not your ads are resonating with people and allows you to make adjustments as you go along.
If your clicks are slightly lower than expected, it could be worth optimising your call-to-action. If your engagement isn’t where you want it to be, you could create a new ad set with updated creative. If your reach is too low, try updating your audience targeting parameters.
Social media has changed the world of advertising a great deal, and every opportunity should be thoroughly explored. If you are looking for an effective way to build your brand and business, Facebook advertising is definitely a worthwhile investment.
Need some guidance around this? Contact us today!