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11 March 2011  /  
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Your ecommerce website design initiatives

The need to allow your customers the flexibility to purchase good and services online is increasingly becoming necessary for businesses around the globe. In the Australian retail marketplace, retail businesses are facing challenges from online shopping carts from local and oversea ecommerce websites.

Australian retail businesses should explore the possibility of commencing their ecommerce website design initiatives, if they haven’t started yet. Buyers today are likely to search the internet for products and research before they make a purchase.

Before starting your ecommerce website design process

Before starting your ecommerce website design process below are few pointers you should compile prior to approaching a web design company for a quote:

  • document who your target audience are
  • no of products you wish to sell
  • various brands you represent
  • how you are going to source images
  • what are your shipping rule and delivery procedures
  • methods of online transaction you wish to implement. Like for example using Pay Pal or Bank merchant services
  • any special requirement that your ecommerce website should have

Choosing your website designer

If you are able to compile the above requirements, a web design company should then be able to provide an estimate for your ecommerce website design. Cost for ecommerce website is likely to vary from one web design company to an other. A web design company’s experience level and the number of years they have been in business and quality of work could determine cost. Cost should not be the only factor on your decision. You should look into their portfolio, case studies and client testimonials.

Choosing your website designer should be your strategic partnership for mutual growth. Creating an attractive website requires discussions, meetings and exchange of ideas. You should be comfortable to deal with your website design company. Once your have ticked the above requirements you should be clear in your choice of your website design company.

Search Engine infrastructure

Another important question you should ask a web design company is to develop your ecommerce website using seo (search engine optimisation) friendly techniques. You want your products and services to be found on search engines and it is important to consider the searchability of your site. Your ecommerce website design should be aesthetically pleasing as well as search engine friendly.

Creating your ecommerce website is not the end of your solutions but rather the start of your solution. You will need to constantly update your website with fresh content and new products. You may find that you require technical support to help you with improving and updating your ecommerce website in striving to provide your website visitors with a pleasant browsing experience.

Talk to us for your ecommerce website solution.