Anyscales

Anyscales

Striving towards making the No. 1 Scales webshop in Australia

The Challenge

ANYSCALES wanted to start an ecommerce website for selling scales from kitchen scales to medical scales. They wanted to establish ANYSCALES as a progressive online store for scales across Australia. ANYSCALES wanted to deal with a full service digital agency with expertise across all digital channel and history.

 

The Solution

Logo and branding

After numerous refinements. Steel blue colour with a modern take on blue was decided for the colour giving ANYSCALES a trustworthy and contemporary look.

  • Logo design to suit target audience
  • Print design collateral
  • Branding for Product design
Scalable CMS

Customisation using Magento CMS was the default choice. Magento addressed security, allowed scalable infrastructure for future growth and integration.

  • Different shipping options
  • Insurance calculator
  • Improve customer engagement with Bundled products
Mailchimp Integration

Integration of customers details with mailchimp mailing system and mailing list segmention based on user preferences

  • Segmentation of mailing list
  • Responsive design
Measuring success and growth

Implemented advanced ecommerce analytics, funnelling and conversion tracking. Refine and optimise paid campaign budget to drive qualified traffic to the website and sales

  • Search Engine Optimisation (SEO)
  • PPC including Google merchant

Results

Progressive transformation of a business from the ground up

Brand
Improved brand visibility in the marketplace
seo and ux
Improved keywords tagging for organic ranking and User Experience by increasing visitor duration
sales conversion
Increased monthly sales and organic traffic
aim
Netable is striving to make ANYSCALES the no.1 eCommerce scales website in Australa

Results

Progressive transformation of a business from the ground up

Brand
Improved brand visibility in the marketplace
seo and ux
Improved keywords tagging for organic ranking and User Experience by increasing visitor duration
sales conversion
Increased monthly sales and organic traffic
aim
Netable is striving to make ANYSCALES the no.1 eCommerce scales website in Australa