Cubic Promote

Cubic Promote

Optimising conversion for the best promotional company in Australia

The Challenge

Cubic Promote is a company that sells custom branded promotional items Australia-wide. They have over 15,000 products stock and are Australia’s fastest branding service with turnaround times of just 1 day. Cubic Promote decided to migrate from a Joomla platform to Magento CMS. This migration required extensive and stable SEO infrastructure while maintaining website loading speed. They decided to work with Netable because they needed a company with extensive on-site SEO and Magento experience.

The Solution

SEO considerations

Besides meeting functional requirements for Cubic Promote, the key challenge was in maintaining the search engine ranking and improving their search engine infrastructure for future growth. While migration from Joomla CMS to Magento framework Netable had to

  • Maintain their existing URL of over 10,000 products, 20+ categories and 1000+ blog pages
  • Maintain their existing meta header information
  • Implemented effective mass redirection of 301 without comprising Cubic Promote’s loading speed
Google Speed Optimisation

Another key requirements was to improve their website loading speed. This meant targeting two target audience needs; the customers and another Google Speed Tester. Websites with fast loading hosting servers may not return high results in Google Speed Tester. Our solution

  • Split database, scripts and static images across multiple servers
  • Minifying javascripts and stylesheets
  • Compress images using Google’s recommended DPI and methods
  • Compress and cache header information

With Netable spearheading our website, this has led us to become the biggest online Promotional Material company in Australia.

– Charles Liu, Owner, Cubic Promotions –

Results

Providing support for the biggest online Promotional Materials company in Australia.

Speed
Improved website performance and Google Speed ranking
Seo infrastrcture
Solid onsite SEO infrastructure
scalability
Flexibility to integrate with third party software with enhanced security
validation
Becoming the biggest online Promotional Material company in Australia

Results

Providing support for the biggest online Promotional Materials company in Australia.

Speed
Improved website performance and Google Speed ranking
Seo infrastrcture
Solid onsite SEO infrastructure
scalability
Flexibility to integrate with third party software with enhanced security
validation
Becoming the biggest online Promotional Material company in Australia