Kanga Print

Kanga Print

Web to print with a promise of growth

The Challenge

Kanga Print relies on the Internet and search engine ranking for enquiries and calls. To increase conversion rate and visitor duration on the website, tracking user behaviour and improving User Experience was an important consideration.

The Solution

Netable decided to custom built the website using HTML 5 coding standard to keep the meta header information clean and push relevant content up for easier indexing by search engines. Custom development approach enabled in improving the website performance as we were able avoid loading of javascript, CSS and database query that are normally associated while using any core CMS framework.

HTML5 design

HTML 5 markup language we could implement features that would have otherwise required scripts, CSS or javascript to do the work. Using HTML 5 standard further helped in keeping the code clean.

Streamline website enquiry among sales reps

With many sales representatives on board we had to streamline the enquiry process from the website to be allocated and rotated amongst their team. This implementation helped Kanga Print team to efficiently streamline online enquiries.

Writing blog articles & SEO

As part of onsite SEO initiatives and to improve organic search ranking WordPress CMS was customised for blog section.

  • Writing regular blog
  • WordPress customisation to suit Kanga Print design
  • Keyword selection and on page optimisation
  • Performing technical fixes based on Google webmaster recommendations
Google and User speed optimisation

Another key criteria for improving conversion was to improve the website loading speed and also rank high on Google’s speed test. Optimisation of scripts, database queries, CSS and javascript was carefully implemented to achieve this result.

Kanga Print and Netable have been doing business for over 10 years. We are very satisfied with the quality, services and friendly advice. We consider Netable to be our digital arm and look forward to a continued business relationship.

– JP O’Neill, General Manager, Kanga Print –

Results

Web to print website under Netable’s arms

Speed optimization
Significantly improved website performance and Google speed ranking
user experience
Implemented fast quote, mega menu and quick enquiry for improved UX (User Experience)
seo
Improved search ranking for targeted short and long tail keywords
goal
To attain leadership in the web to print industry

Results

Web to print website under Netable’s arms

Speed optimization
Significantly improved website performance and Google speed ranking
user experience
Implemented fast quote, mega menu and quick enquiry for improved UX (User Experience)
seo
Improved search ranking for targeted short and long tail keywords
goal
To attain leadership in the web to print industry