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12 October 2011  /  

Mobile friendly website

With the growing user base of smart phones, a large number of people are browsing the internet on their mobile devices. Making a mobile friendly website needs to be considered differently compared to websites as it depends on various factors like browsers, screen sizes and connection speeds. Your website can get distorted or even unusable on smart phones if your website is developed using extensive flash or silverlight.


Below are few points to consider while creating your mobile friendly website.

Create subdomain for mobile friendly website
Create a subdomain of your original website where mobile friendly files can load from. For example if your running website address is then create a subdomain at Creating a subdomain is a standard hosting functionality provided by most hosting companies. You should be able to create a subdomain from your hosting control panel. Or you could ask for help from your website hosting provider.

Plan your navigation and avoid loading large images.
Mobile friendly website should ideally include simple features, navigation and minimalist standards. Every square inch matters between conventional PC screen size and smart phone screen size. Use comparatively large fonts for your mobile version because your customers may be looking at your site while travelling, and they are likely to be holding their mobile device. Not all mobile devices have zoom in features. Plan navigation of your mobile friendly website carefully and avoid using many levels of sub-pages.

A good example would be eBay’s mobile version of their site. It’s easy for the mobile users to find products, prices and buying products.

Avoid using animation and video streaming
Consider bandwidth usage of your visitor and their connection speed. By avoiding animation and video and keeping images to minimum would provide a better browsing experience.

Providing useful mobile friendly links
By providing useful links to your physical store location like Google Maps or MapQuest. You can also use location-based social networking sites like ‘Foursquare’ so when people “check in” to your store telling their friends where they are you can reward them with discounts and specials.

Knowing things to avoid and things to keep will help enhance your mobile user’s experience and also ensure that your mobile website is functional across most mobile devices.