A & D Australasia

Supporting Global A&D Brand with their digital transformation and journey for over 14 years.


UX Design, Google Speed Optimisation


Global manufacturing excellence

The Client

A&D Logo

A&D is a Global organisation with offices around the globe. Today, A&D Weighing is an Australian leader in the supply of electronic weighing scales, balances, metal detectors, checkweighers and weighing systems.

A&D Australasia was looking for a digital partnership to support their digital transformation and journey. A & D Australasia’s previous website was more of static nature and updating content was difficult for a non-technical person. A&D wanted a contemporary design with easy to use Content Management System.

Google speed, organic search ranking and User engagement were few of the critical factor of the new design.

The Work

  • Reinvigorate with a modernised interface to improve user engagement
  • Responsive approach to address users from mobile and PC
  • Facilitate a strong call to action

Sorting of products using industry and capacity helped the website visitors to quickly select suitable products for their needs.

  • Weighing capacity and Resolutions helped narrow search selection results
  • Click feature to select by market sector to improve User Experience

Custom WordPress plugin was built to address the shopping cart process.

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  • Easy online ordering process
  • Categorised products by standard, advanced and professional

WordPress being one of most popular CMS in the market today also make it vulnerable to malware attacks.

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To secure the website we implemented some of the following security features:

  • Implemented Cloudflare WAF (Web Application Firewall)
  • Locked down WordPress admin login to specific IP
  • Quarantined scripts by locking file permission

Achieved Google page speed of 98/100 on Desktop

Google Speed
Google Speed for Desktop Google Speed for Mobile

Google emphasises on user experience, updated software and speed as part of the SEO improvements.

  • Implement http2 for faster page load with optimised images for mobile
  • AMP (Accelerated Mobile Pages) landing pages to improve engagement for mobile users
  • Lazy loading for improve User Experience and speed
  • AWS Cloudfront CDN (Content Delivery Network) for media and pdf assets

The Results

Over 14 years of partnership & more solid than ever

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Significant increase in traffic and product enquiries

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Market Repositioning

Improved User engagement and conversion

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Achieved 90/100 for Google speed test

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Firewall at DNS level for security

Julian Horsley

“ Thank you for your exemplary service! We are very satisfied with the quality and execution of your services, communication and training. You have delivered on all fronts relating to our brief and online requirements and we have already seen a significant increase in our sales and product enquiries since you designed our new websites. We look forward to a continued business relationship with you and again, thank you for your help, professionalism & expertise ”

Julian Horsley

National Sales & Marketing Manager, A&D Australasia

Partnership with a digital agency with a proven track record and the skills to support you

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