A & D Australasia

A & D Australasia

Creating designs that reflects the excellence of the A&D brand

The Challenge

A & D Australasia’s previous website was more of static nature and updating content was difficult for a non technical person. With the new website, they wanted a contemporary design with easy to use Content Management System and improve ranking on organic search. Initially they had one website for all their industry segments and wanted to use different domains to specifically address their three specific market segment and that was Engineering, Medical and Weighing industries.
 

The Solution

When Netable was selected to redesign their website we were humbled with the opportunity given to us and A & D Australasia’s confidence in us. We designed their websites targeted to their different industry sectors which was A & D Australasia, their landing page and A& D Weghing for the weighing Industry. A & D Medical for medical industry and finally A & D tech for their engineering arm. The new website was implemented with search engine ranking in mind. This implementation was a success for A & D Australasia.

Sorting of products by industry sector and capacity & resolutions

Sorting of products using industry and capacity helped the website visitors to quickly select suitable products for their needs.

  • Weighing capacity and Resolutions helped narrow search selection results
  • Click feature to select by market sector to improve User Experience
Customised shopping process with A&D dealers participation

Custom WordPress plugin was built to address the shopping cart process to include A&D’s dealer during the process. This feature made their shopping cart process unique as users have to select their authorised dealers during the shopping cart checkout. This encouraged A & D dealer participation.

  • Improved and encouraged A & D dealer participation
  • Flexibility for shoppers to select dealers by postcode, suburb
  • Dealer location plotted on Google maps
Improved user experience for dealer search

Providing dealer search using street, state, postcode and km radius helped users quickly narrow search results. Displaying search result as a list and on Google maps. User also have the flexibility to use Google’s “Get direction” feature to reach dealer’s location.

Security Implementation

WordPress being one of most popular CMS in the market today also make it vulnerable to malware attacks. To secure the website we implemented some of the following security features:

  • removed admin username
  • changed default login
  • lock users trying to access admin area
  • quarantined scripts by locking file permission

Thank you for your exemplary service! We are very satisfied with the quality and execution of your services, communication and training. You have delivered on all fronts relating to our brief and online requirements and we have already seen a significant increase in our sales and product enquiries since you designed our new websites. We look forward to a continued business relationship with you and again, thank you for your help, professionalism & expertise.

– Julian Horsley, National Sales & Marketing Manager, A&D Australasia –

Results

Significant increase in sales and product enquiries

Industry specific domain
Channelling traffic for industry specific market
custom shopping experience
Customised shopping experience to include premium dealers
seo
Diversified search keywords for organic ranking
results
Significant increase in sales & product enquiries

Results

Significant increase in sales and product enquiries

Industry specific domain
Channelling traffic for industry specific market
custom shopping experience
Customised shopping experience to include premium dealers
seo
Diversified search keywords for organic ranking
results
Significant increase in sales & product enquiries