Pay Per Click Advertisements
In Search Engine Marketing usually advertiser pays only for each click through from the advertisement to the destination website.
In Pay Per Click advertisement ads will be shown to those customers specifically looking for your products or services. This will bring more qualified and targeted traffic which will deliver a measurable conversion rate.
Some key terms used by search engine marketing agencies are Paid search ads, Pay Per Click or PPC, Cost per click or CPC, CPM, Remarketing, Mobile advertising, Enhanced campaigns, Adwords, Google Shopping ads and more.
Benefits of PPC Advertisement
Pay Per Click advertisement is one of the most popular ways of advertisement since it is the quickest way to promote your business online and generate sales. Here are some of the benefits of PPC:
- Absolute control on ads
- Easy management of budget
- Quantifiable results
- Minimum turnaround time
- Flexible and reliable
- Suited to any budget
- Wide reach of audience
- Different levels of targeting